X Series


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1. The Joy of Photography

Take Your Passion for Photography to the Next Level. The popular, award-winning Fujifilm X100S steps up to a new level of performance and quality that will inspire the photographer in you.

2. APS-C 16M X-Trans CMOS II Sensor and EXR Processor II

The Fujifilm X100s offers you ultimate image quality. Eliminating the optical low pass filter and employing the same original pixel array as the X-Pro1 are the keys to resolution rivaling a full-size sensor.

3. High Speed Auto Focus and Quick Response

High speed Auto Focus and increased processing speed with excellent resolution and image quality mean you'll always get the shot you want with the FUJIFILM X100S.

4. A Perfect Fusion of Optical and Electronic Viewfinder

The Fujifilm X100S's new Hybrid Viewfinder offers expanded freedom of composition and added enjoyment of photography in a range of challenging shooting conditions.

5. Fujinon 23mm F2 fixed focal length lens

The Fujifilm X100S boasts a premium 23mm F2 fixed lens for quality without compromise in a slim compact body.

6. Design and Style that Follow Function

The Fujifilm X100 created a lot of talk with its stunning retro design and high quality, premium build. The X100S continues the tradition with its stylish looks, superior feel and intuitive analog controls.

7. Versatile Functions

Unleash the creative photographer in you with the large variety of automatic and manual shooting options. The X100S features a host of film simulation modes, bracketing and automatic scene recognition functions as well as RAW shooting and exposure compensation settings.

News Releases

The Fuji Guys

The Fuji Guys


Worldwide Reviews and Awards
View the vast array of awards bestowed on FUJIFILM products.

Easy Sharing

Photos or videos can be easily uploaded by simply connecting your camera to PC.

Download Documents

Brochure Library
Read more about our products in these downloadable PDF format brochures.

Special Sites

FUJIFILM X100S Special Site
A seamless blend of form and function, where classic design meets cutting-edge technology.
Online gallery in which works produced by famous photographers using the "FUJIFILM X series".
X Story
See more about "X" development story.

Related Links

MyFinePix Studio