GFX Series


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Colors / Image setting

Fujifilm's Original Color Reproduction

As a manufacturer of cameras and photographic films for many years, Fujifilm has developed the Film Simulation modes to digitally replicate the image quality of film. The GFX 100 allows users reproduce these colors and tones, despite its large image resolution, adding an artistic flair to images with exceptional quality.

PRO Neg. Std


Velvia / Vivid

PROVIA / Standard Standard mode for general use that faithfully reproduces colors just as you remember them.
Velvia / Vivid A combination of high saturation and natural colors, this option reproduces vivid colors ideal for landscapes.
ASTIA / Soft Combining a soft effect with high saturation, this option delivers radiant skin tones and smooth gradation.
CLASSIC CHROME Delivering subtle colors and beautifully muted tones, this simulation is reminiscent of vintage reversal film.
PRO Neg.Hi Produce portraits with sharp contrast even in flat light. This option delivers preferable natural skin tones.
PRO Neg.Std Reproduces accurate, natural skin tones in portraits shot under controlled light.
ETERNA / CINEMA Soft color and rich shadow tone suitable for a movie film look.
ACROS Premium monochrome mode delivers fine texture, deep blacks and smoother tones.
MONOCHROME General use monochrome mode that offers three filter options (Ye, R and G), just like ACROS.
SEPIA Adds a warm tone across the frame for a sepia look. When applied to a retro subject, it creates a nostalgic look.


The GFX 100 offers additional photographic effects including the "Grain Effect" for replicating the graininess of analogue photos, the "Color Chrome Effect" for adding deeper tonal gradation to a subject matter with highly saturated colors, and the "Smooth Skin Effect," a new function developed for the GFX 100 for smoothing the skin tones for use in portrait photography.

Grain Effect



Color Chrome Effect



White Balance Adjustment

You can choose the white balance setting from Auto, Custom, Color Temperature and Preset. The white balance can be fine tuned in the WB Shift feature with RB color coordinates. In the Custom mode, which measures the ambient light to determine white balance, you can also adjust size and location settings and register three presets.



White Balance Shift

Mode Automatic Scene Recognition
Color Temperature Selection 2500K - 10000K
Custom Custom 1~3 Size / Area Selectable
Preset Daylight, Shade, Fluorescent Light (Daylight), Fluorescent Light (Warm White), Fluorescent Light (Cool White), Incandescent Light, Underwater